history of tangomarkkinat > tango museum
  Olavi Virta's quitarThe Tango Museum Olavi Virta - Tangon & Viihteen Hovi in Seinäjoki was first opened in 1995 by an Association Promoting Tango and Popular Music in Finland. Since then the museum has expanded and it was open throughout the year offering visitors a chance to familiarise themselves with the past and the present of the Finnish popular music.

At the moment the Tango Museum is closed until further notice.


Royal Tango

The main figure of the museum is Olavi Virta. He is considered as the true King of Tango and is often compared to the legendary Frank Sinatra. During his long career as a singer and entertainer Virta made close to 600 recordings, out of which 130 were tangos, performed in altogether 16 movies and appeared in several plays and musicals, just to name a few.

However, Olavi Virta is not the only artist whose life work is displayed in the museum. Instruments, records, costumes and other material from dozens of famous Finnish artists guide the visitor through the decades of Finland's musical history. The trophies and costumes of the Tango Kings and Queens form a great part of the exhibition. The titles are earned by the winners of the Tango Singing Contest that is held yearly at the Tango Festival. This contest is the most popular event of the festival and it is also recognised nation-wide. In fact, one of the more popular 'sights' in the museum is the showcase displaying costumes, records and pictures of Jari Sillanpää, the 1995 Tango King who is still the favourite singer of the tango audience. The most popular Tango Queen of all times is Arja Koriseva; she won her title in 1989 and also her costume is shown in the museum.


Seinäjoki Tango Festival

An old gramophoneThe Tango Museum has an archive that includes for example newspaper articles, posters, books, records, musical notes and videos in connection with the Tango Festival Organisation. The archive is now beeing placed in the office of the Tangokeskus-project (address: Torikeskus, 2nd floor, Seinäjoki).

The Tango Festival was first introduced in 1985, and after that it has grown into a mega-festival; last year the total number of visitors in this 5-day festival was nearly 100,000. The festival offers something for everybody; there are concerts, dance contests and shopping. But the festival is best known for two things: for the Tango Singing Contest and the Street Dance where people dance tango on the street from morning till night, even with umbrellas if it happens to rain.

The Tango Museum is especially proud to present the Argentinean Tango as a part of the exhibition. In March 2000 Seinäjoki and Buenos Aires signed a contract which made the two cities the leading Tango Cities of the world. In the museum you can find for example books and recordings from Argentina.


Nostalgic Experience

The museum is continuously collecting new material. The museum is also interested in hearing stories from the past times that are awakened by the nostalgia of the exhibition; they bring the past alive again.

There are about 3,000 visitors in the museum each year, the peak season being summer and especially the Tango Festival.